✦ Creator · Entrepreneur

Hi, I am Jeff.

I'm Jeff, known online as Jeffaloo, get a quick look at who I am, the Weekly Bonfire tribe, and 90-Day ADHD-Performance Coaching, so you can see the work and pick where you want to start.

Join the Weekly Bonfire → ADHD-Performance Coaching →
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300k€startup revenue / yr
Jeff, also known as Jeffaloo
What I buildADHD BRAINS·CHAOS TO CLARITY·CREATORPRENEUR·UNIVERSE·MASTERY·WORLDBUILDING What I buildADHD BRAINS·CHAOS TO CLARITY·CREATORPRENEUR·UNIVERSE·MASTERY·WORLDBUILDING
Jeff, also known as Jeffaloo
Hi, I'm Jeff

Entrepreneur. Creator. Creatorpreneur.

I built my first startup, Xanevo GmbH, at 21 with a team of ten and around €300,000 in annual revenue, working with clients like Puma, S.Oliver, and H&M.

My startup was “successful”, but I wasn't. So me and a few other colleagues left.

I turned from an entrepreneur, continued on my photography career, turned into a creator with YouTube, writing, and building systems and eventually end up becoming a Creatorpreneur.

After my father passed away when I was 24, my life fell apart, my finances broke and I hit rock bottom, moving back into my mums basement. It took me 2 painful years to build a new business, get financially stable and move out again.

This entire process started from gaining clarity from the chaos in my life, and eventually led me to the path of the Creatorpreneur, the balance of a curator of your life (entrepreneur) and the author of your life (creator).

This process became my life philosophy and turned into my two products and into a business, that became my lifestyle simultaneously.

— Jeff
The story

Entrepreneur → Creator → Creatorpreneur

Chapter 1 · The Entrepreneur

Founding Xanevo

I founded Xanevo GmbH, a German startup that automated product descriptions for big e-commerces from structured data. I led a team of 10, and we grew to roughly 300,000€ per year, working with major clients such as Puma, S.Oliver and H&M. On paper, it worked. In my head it didn't.

0team members
300k€per year
Puma · H&M& S.Oliver as clients
The Xanevo team
The wider Xanevo team
Chapter 2 · The Creator

Photography, video & writing

I went the other way and created for the art itself. I found the meaning I was missing, and quickly learned the second half of the lesson: creation alone doesn't pay the bills.

On location in the Alps with my camera
Behind the scenes on a photoshoot
Chapter 3 · The Creatorpreneur

Bonfire & ADHD-Performance Coaching

I merged both halves into one pursuit of mastery. Today I run The Weekly Bonfire and Data-Driven Health & Performance Coaching for ADHD, teaching the systems that rebuilt my own mind and business.

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90 dayscoaching program
Work with me

2 Ways to Work With Me.

The Creatorpreneur philosophy and my Chaos To Clarity system both live inside the Weekly Bonfire. Accessible for everyone. Over years of learning and understanding my own ADHD brain, while building businesses, maintaining my healthy physique, and sustaining my health, I learned a lot about data-driven habits and systems that work without medication.

The Bonfire creator ecosystem diagram
From $67/mo
Community · Every Friday Evening

Weekly Bonfire

The weekly bonfire should give people an accessible space, without deep pockets, where people can learn my data-driven approaches and physical & mental systems that drive my ADHD life & business. It's one live 90-minute call every Thursday evening, where we talk about ADHD, entrepreneurship, and creatorpreneurship, built alongside other people doing the same thing.

  • One live 90-minute call every Thursday evening
  • Habits, routines, and systems for ADHD taught weekly
  • Built beside other entrepreneurs and creators — no one does it alone
Join the tribe →
Focused deep work session during 90-Day ADHD-Performance Coaching
$3,000 / 90 days
1:1 Coaching · 90 Days

ADHD-Performance Coaching

For the restless and striving entrepreneurs, creators, and career-focused ADHD individuals who can't sit still, who are ambitious, hungry, and want to live up to their potential with ADHD. I provide 1:1, data-driven health & performance advice for ADHD that you can't find anywhere else online. It's not DIY. You don't need to learn anything. You just provide the daily data, and every week I give you precise instructions to optimize your health and performance for ADHD.

  • You track the data — I give you the weekly instructions
  • Wealth, health & relationships — the whole ecosystem
  • Backed by my own research and daily-tracked data
Join first session →
The philosophy

Four philosophies. One brand.

Everything I build — Bonfire, ADHD-Performance Coaching, the newsletter, the content — comes back to the same four ideas that follow, in order.

01 The Human Adventure 02 The Creatorpreneur 03 The Brand-Universe 04 Chaos To Clarity
01The Human Adventure

Life is about motion.

Life doesn't move in a straight line. It moves like a wave — up, then down, then up again.

The goal is YOUR Ultimate Human Adventure. A life that is right for YOU, and no one else. You don't need to prove it to anyone. Happiness is not about showing off; it's about being aligned with what YOU truly want. By detaching from the opinions of others.

To get there, the wave needs a shape, the same duality as yin and yang, motion pulling in two opposite directions at once. Not balancing it, but flowing with it, like a wave.

02The Creatorpreneur

The Creatorpreneur

The combination of an entrepreneur and a creator in one person. Two opposing forces, like Yin and Yang, that only work when they hold each other in motion. The thing we practice together every week, inside Bonfire.

Yin · Creator Energy

The author of your life.

"The meaning underneath the work."

ADHDCreativityEmotionYin · MoonMeaning · PurposeMystery & Intuition

The Creator is the author of your life — the YIN of the Creatorpreneur. It's the creative engine, the flow like water, the feeling before analyzing, meaning before metrics. It writes the story before anyone edits it and holds the mystery, the purpose, the meaning that gives the work a place to come from.

Yang · Entrepreneur Energy

The curator of your life.

"The structure behind the vision."

LogicDataMoneyYang · SunStructure & OrderDiscipline & Action

The Entrepreneur is the curator of your life — the YANG of the Creatorpreneur. It's logic over impulse, data over guesswork, money as the scoreboard, and the structure that selects, edits, and arranges what the Creator writes into something that sustains. Where the Creator authors, the Entrepreneur curates.

03The Brand-Universe

Don't build a brand. Build a universe.

Stan Lee

Sold comic books. Built the Marvel Universe.

J.K. Rowling

Sold novels. Built the wizarding world of Harry Potter.

Eiichiro Oda

Sold manga chapters. Built the world of One Piece.

Suzanne Collins

Sold a trilogy. Built the world of The Hunger Games.

Every one of them did the same thing: worldbuilding. They created lore, legends, and characters people could return to for years, and in doing so they positioned something unique in the market that nobody else could copy, because nobody else lived inside that universe.

My Brand-Universe works the same way. Every philosophy, idea, and framework I publish becomes a piece of lore inside a bigger world, my own second brain, made public. It's how a personal brand stops being content people scroll past, and becomes a world people want to live inside.

04Chaos To Clarity

The Chaos To Clarity System

Mastery in. Universe out.

The Folder Matrix is how I organized my ADHD brain. It's just two folders, not more. Mastery is the input: everything I learn, capture, and reflect on. The Universe is the output: everything I build in the minds of others. (The Brand-Universe)

Chaos To Clarity is a writing, curation, and thinking system that lives inside my own Notion, which I use and improve daily. It's what I teach and what lives inside The Weekly Bonfire.

Universe Folder · Output

Everything I create, teach & share

←
Mastery Folder · Input

Everything I learn, capture & reflect on

Create · Teach · Share · Build ← Learn · Capture · Reflect · Connect

Both folders are hierarchically structured — each ring nests inside the one before it.

Universe · Output
  • Purple — Philosophy
  • Blue — Ideas & Concepts
  • Green — Frameworks & Systems
Mastery · Input
  • Red — 4 Domains of Mastery
  • Orange — Sub-Domains of Mastery
  • Yellow — Sub-Domain
  • White — Subdomain
The writing

Latest from the newsletter

From my Chaos To Clarity system to essays on building a Creatorpreneur life. Subscribe free on Kit →

12 days ago · 8 min

Gamify Your Life: The 9 Stages of Development.

Gamify your life by creating a hierarchy of goals across the 9 stages of ego development, and make this your infinite game to master.

Read on Kit →
5 days ago · 10 min

How To Fix Your ADHD (Before It's Too Late).

"What we don't hear is the million people who were able to change it." — Dr. K, on rethinking what ADHD actually is.

Read on Kit →
18 days ago · 5 min

The Lost Art Of Intellectual Entrepreneurship.

Building a business has never been easier, but developing a business worth building has never been harder.

Read on Kit →
1 month ago · 7 min

How to Build a Life That Is Actually Yours.

The 1% of "creators" influence the 99% of people. Discover what you truly want, and design your life like a video game.

Read on Kit →
1 month ago · 10 min

I built a business so fun, it made it impossible to quit.

The hardest thing in business is to still be there 5 years from now. Half of all businesses die before then.

Read on Kit →
2 months ago · 3 min

ADHD people need systems.

If you have ADHD like me, you know how quickly you abandon a business idea. Here's what fixed it.

Read on Kit →
All articles ↗

From Chaos To Clarity

Every Saturday I share systems, second brains and the Creatorpreneur path, written for minds that move fast. Join 3,800+ readers turning scattered thoughts into structured systems.

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